Introduction

The host interviews Eva Alexenjurides, founder of 111 Skin, a popular beauty brand. They discuss the brand's popularity among celebrities, Eva's journey of starting the company, and her tips for starting a beauty brand.

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Episode notes

EP75: Calling all of our beauty gurus! You do not want to miss this episode. Please join me in my latest episode, where I welcome Eva Alexandridis, the co-founder of the esteemed skincare line 111Skin. In Eva’s inspiring journey to success, she shares what it was like growing up in communist Bulgaria to eventually co-founding a surgically-inspired skincare line in the USA with her husband, Dr. Yannis. This episode covers the unique aspects of 111Skin products, the challenges of starting a beauty brand and debunking beauty myths.

Eva delves into how she started her company and how you, too, can start an empire. She emphasizes the importance of passion, noting that starting a beauty brand requires genuine dedication and a full-time commitment. She stresses the importance of thinking about the consumer and creating products that enhance their lives.

We are uncovering many secrets in this episode. Eva’s daily skincare routine, her hiring process at 111Skin, valuable insights into the beauty industry, the benefits of Cryogenics, and tips for entrepreneurs who want to make their mark. If you are interested in success, the beauty industry, and how to be a skincare baddie, then tune in.

Episode highlights

Eva’s upbringing in communist Bulgaria

Realizing what life has to offer

Eva moving to the USA

How Eva met her husband

Establishing 111Skin

How 111Skin products are different

Mask technology

The early days of 111Skin

Influencers starting beauty brands

Debunking beauty myths

Eva’s skincare routine