Car Dealership Guy Podcast cover image

Humbled, Sober, and Scaling to $1B a Year: The Faith-Driven Rise of a 5th-Gen Auto Dealer | Andrew Dahl, President at Dahl Automotive

Car Dealership Guy Podcast

CHAPTER

Assessing Brand Strength Through Marketing Experiments

This chapter explores innovative marketing strategies, emphasizing the 'blitz test' to evaluate brand resilience. The discussion highlights how temporarily pausing direct marketing can reveal essential insights into brand equity and effectiveness.

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