Emerging Consumer Personas and Future Trends

This chapter delves into the anticipated consumer landscape by 2027, highlighting shifts in purchasing habits and the emergence of four key consumer personas. The discussion emphasizes the role of offline experiences as a luxury accessible to a select few, while emphasizing the need for brands to adapt their strategies to foster trust and joy in consumer interactions. Additionally, the speakers explore how technology and societal changes influence consumer behaviors, advocating for minimalism in communication and a focus on authentic connections.