Cannes Special: Tony Marlow from LG Ads talks AI and 3D ads
Marketecture: Get Smart. Fast.
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The Impact of AI on Media Spending and the Rise of Pause Ads
This chapter examines how AI influences media spending by analyzing whether it will encourage agencies to consolidate or diversify their partnerships. It also highlights the rise of pause ads in the CTV industry, showcasing their effectiveness in brand storytelling.
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