#110 - Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)
30 Minutes to President's Club | No-Nonsense Sales
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How to Write a Great Email
When you're putting together an ROI calculator to share with an exec, you should build it with your champion, not for them. Over 70% of emails are just too complicated for your reader. Don't start off your email with like a first name variable because what we find is that actually hurts reply rates and response rates.
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