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Advice Line: How to Refine Messaging to Attract More Qualified Prospects (Rachael Burns)

Advisor Marketing Made Simple

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Targeting the Right Demographics

This chapter focuses on the marketing challenges of appealing to both widows and divorcees, highlighting the need for refined strategies that cater to the unique needs of each group. It underscores the importance of clear communication and effective messaging to attract the right clientele while introducing concepts around pre-qualifying leads and engaging Centers of Influence.

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