The Power of Attribution in Product Analytics

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The idea of attribution within the product or onsite, which is something that like Adobe Analytics with attribution IQ is actually something that I think actually is kind of useful and interesting. Like the product of the product experience has to map back into how you're going to do marketing and who gets credit for that. That's where it starts to blend with potentially A.B. testing of saying, well, let's remove that feature or not. But we can also, that data is a little more controllable and collectible.

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve recently covered how browsers are making the analyst’s lot in life more difficult, and since multi-touch attribution is affected by those changes, we figured it was high time to revisit the topic. It’s something we’ve covered before (twice, actually). But interest in the topic has not diminished, while a claim could be made that reality has gone from being merely a cold dishrag to the face to being a bucket of ice over the head. We sat down with Priscilla Cheung to hash out the topic. No fat free cheese was consumed during the making of the episode. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.