Christmas Movie Wars | A Very Merry Rivalry | 1
Business Wars
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The Christmas Movie Conundrum
This chapter highlights the challenges faced by executives in a media company as they strive to produce a captivating Christmas movie amid fierce competition. The discussion revolves around the need for originality in holiday programming and the pressure to uphold the brand's festive spirit. It offers insight into the strategic differences between networks like Lifetime and Hallmark in the race to attract viewers during the holiday season.
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