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Driven to distraction: can we resist the attention economy?

Reasons Revisited

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The Psychological Cost of Too Much Distraction

It does take effort in order to maintain our focus. And it's a psychological cost to too much distraction. So even if it's just about the mental effort that it takes to refocus yourself back on the task that you wanted to do having had your attention drawn away. People can experience that as a authoritarian exhausting process.

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