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Ep 519: Bootstrapping Revel Bikes: From Carbon Suspension Innovation to Acquisition

DTC Podcast

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Pedals to Profit: An Entrepreneur's Bike Journey

This chapter explores the lifelong passion for cycling of a bicycle enthusiast from Alaska, detailing their entrepreneurial evolution from a child running an eBay business to founding Revel Bikes. It illustrates the challenging journey of bootstrapping a bike manufacturing company with innovative marketing strategies and the importance of product quality and community connections. The discussion also highlights the brand's growth from startup to a respected player in the industry, focusing on organic growth and authentic storytelling.

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