2min chapter

Product Marketing Life cover image

How customer marketers contribute to product marketing | Zoey Morck, Customer Marketing Manager at Logz.io

Product Marketing Life

CHAPTER

Logs' Customer Marketing Role in the Economic Downturn

It does sound like, at least customer marketing at logs is very much in the same place where product marketing is. So it interesting and maybe we'll touch on a little bit deeper what some of those growing pains have looked like for you. Was it a strategic decision just curious kind of what the thinking behind that was? I think it was definitely strategic. Our leadership has been looking at the economic situation very carefully for for a while. They were very preemptive about the perspective of potential economic downturn. And just the way that our product resonates with customers means that we tend to land small and then expand.

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