Winning Over 'Never-Cruisers'—What Converts Guests

Luxury hospitality veteran Anna Nash, now President of Explora Journeys, joins Skift’s Sarah Kopit and Seth Borko to unpack how the brand is reframing the cruise experience as “ocean travel.”

From positioning ships as floating boutique hotels to balancing wellness, cuisine, and destination immersion, Nash shares how Explora Journeys is targeting both longtime cruisers and first-time travelers.

The conversation explores challenges in standing out in a crowded luxury market, shifting booking behaviors, and the role of sustainability and community-building at sea.

Presented by ⁠⁠⁠⁠⁠⁠⁠EF World Journeys⁠⁠⁠⁠⁠⁠⁠.

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