If you take the time to refine your sales skills, you can improve the outcomes of your pitches!

No one knows how to nail a sales pitch like Guy Kawasaki. Guy is the chief evangelist at Canva who popularized secular evangelism in the late ‘80s and ‘90s. He is an author, spokesperson, and thought leader who gives over 50 speeches every year on topics like social media, enchantment, evangelism, innovation, and entrepreneurship.

He is also an entrepreneur; he co-founded Alltop in 2007 and Garage Technology Ventures in 2008.

In this episode of Young And Profiting podcast, Hala and Guy dive into how to properly evangelize a brand by carefully choosing to represent brands that align with your personal mission.

They talk about what makes a pitch great and the most common pitching mistakes. They discuss secular evangelism and what it means to evangelize a product. Guy also touches on why you should hire better than yourself, the value in quitting, his views on college, and ‘Guy’s Golden Touch.’

Topics Include:

- The importance of knowing how to sell

- What is 80% of sales?

-What is a brand evangelist?

-Getting your foot in the door

-Why should you stay in college for as long as you can?

-Hiring better than yourself

-Intelligence vs. luck

-Quitting on a good day

-The danger of slippery slope thinking

-What has Guy learned about making decisions?

-Guy’s advice on pitching

-The pillars of enchantment

-Guy’s theory of a Karmic Scoreboard

-Guy’s actionable advice for becoming more profitable

Guy Kawasaki is the chief evangelist of Canva. He popularized secular evangelism in the late ‘80s and ‘90s’ through his work at Apple. He was tasked with presenting Macintosh computers to software developers and encouraging them to work with Apple, which he accomplished through evangelism. Since then, his clients have included Nike, Gartner, Audi, Google, Microsoft, and Breitling as well as dozens of trade associations

He has written Wise Guy, The Art of the Start 2.0, The Art of Social Media, Enchantment, and eleven other books. His books are textbooks for prestigious academic institutions and have been named Wall Street Journal and New York Times bestsellers.

He is an executive fellow of the Haas School of Business (UC Berkeley), and adjunct professor of the University of New South Wales. In 2015, Guy was appointed to the board of trustees of the Wikimedia Foundation.