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The flavourists

The Food Chain

00:00

Are Natural Flavors a Challenge?

Some flavors have departed so far from the original, haven't they? If you think of artificial cherry flavor, cherry flavored sweets don't taste cherry. They tasted masipan, almond, kind of masipan. How did that come about? The roots of that cherry flavor can be found actually in the beginning of the twentieth century and it was modelled more on mariscino liquor.

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