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Is There Something Going on With GMOs?
There is something, I think, like sacred about the way that people feel about putting stuff into their bodies. And when you have a particular bias or you've read something or seen something online and then start to attach your sense of identity to that, it's very difficult to then drag people back from it. That's why I'm a big believer in what's called the precautionary principle. We can't let perfect be the enemy.