Behavioral economics expert Melina Palmer on unlocking the science of consumer behavior
The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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Introduction
Melina Palmer is the host of the Brainy Business podcast. She's also the author of two books, What Your Employees Need and Can't Tell You and What Your Customers Need and can't Tell You. We're going to focus on the customer side of things today as well as behavioral economics for your business. Melina will be telling us what they are exactly, how you can implement them in your company, and why your brain is a bit like writing an elephant.
Transcript
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