Identifying and Following the Natural Order of Business in Order to Succeed with Simon Severino
The Leadership Mind
00:00
The Archetypes Are Older Than Our Linear Thinking
Marketing and sales are both 90% psychology, if you ask me 90%. That's why psychologists actually do a great job in marketing positions. And the archetypes represent the bigger intelligence, the bigger data set. Most emails that you get start with a logo; who wants to see a logo? Unless it's a brand that you can relate to. Some brands really relate to you. They connect to you. Tesla is doing a good job of standing for something. For example, let's accelerate the transition from a stupid way of energy to a smarter way of using energy. It's like a hero's journey. People who are into that transition, they will jump in.
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