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Identifying and Following the Natural Order of Business in Order to Succeed with Simon Severino
The Leadership Mind
The Archetypes Are Older Than Our Linear Thinking
Marketing and sales are both 90% psychology, if you ask me 90%. That's why psychologists actually do a great job in marketing positions. And the archetypes represent the bigger intelligence, the bigger data set. Most emails that you get start with a logo; who wants to see a logo? Unless it's a brand that you can relate to. Some brands really relate to you. They connect to you. Tesla is doing a good job of standing for something. For example, let's accelerate the transition from a stupid way of energy to a smarter way of using energy. It's like a hero's journey. People who are into that transition, they will jump in.
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