AI in Big Companies?

I think Amazon almost in the past shot themselves in a foot because they banned like something to do with that, like AI generated voices. And then I think soon they'll just be like, oh, yeah, we do offer that by the way. Apple did a, they've got like two AI voices, the sound really good, actually, for their audio books. So there's something going on there. But I don't know whether they start internally and they build internal AI systems and they do a bunch of stuff there. Then that's what becomes on the outside. The thing is it needs to be a fairly big, like if they're going to launch anything, it feels like it