Brave UX with Brendan Jarvis 🇺🇦 cover image

Jeff Gothelf - Innovation, Executives and Humble Pie

Brave UX with Brendan Jarvis 🇺🇦

00:00

The Risks of Product Roadmaps

Roxanne Jones: It's nearly impossible to predict what you're going to be working on in nine months. She says instead of saying, we're going to build X, how might we best solve problem Y? "How might we deliver value in a different channel?" she asks. The alternative is untenable for sort of the traditional organization,. But these are conversations that just don't happen in the enterprise because of that need for certainty and predictability.

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