Neil Patel, one of the most recognized names in digital marketing, pulls back the curtain on how he scaled his agency, NP Digital, to over $100 million in revenue. Neil shares his insights into building and managing a global agency, transitioning from small business clients to enterprise giants like LVMH, Panasonic, ESPN, and CNN, and the strategies he uses to reduce churn and maintain client relationships.
In this episode, you'll learn:
00:00 Introduction
01:12 How Neil makes his money
06:35 Why Neil doesn't sell courses anymore
15:04 How Neil scaled his agency
21:14 Shifting from SMBs to large enterprises
33:32 The mistake a lot of agencies make
42:08 How to land big enterprise clients
46:20 Customer acquisition strategies
55:15 Relationship building for customer acquisition
1:02:35 Taking the "Neil Patel" out of NP Digital
1:05:00 Personal branding decisions
1:10:54 Strategic vs tactical content
1:14:05 The role of a team within a personal brand
1:33:01 Neil's visibility and putting his face on "everything"
1:44:35 Partnership ( @marketingschoolpod ) with Eric Siu ( @LevelingUpOfficial )
1:50:34 How Ubersuggest is doing
2:00:47 The time Neil spent $162K on clothes
2:04:52 Outro
We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend).
Where to find Neil:
X: @neilpatel
LinkedIn: (https://www.linkedin.com/in/neilkpatel/)
Website: https://npdigital.com/
Where to find Tim:
LinkedIn: (https://www.linkedin.com/in/timsoulo/)
X: @timsoulo
Website: https://www.timsoulo.com/
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Referenced:
• Gary Vaynerchuk (Gary Vee): garyvaynerchuk.com @garyvee
• Tony Robbins: tonyrobbins.com @TonyRobbinsLive
• LVMH: lvmh.com
• Dentsu: dentsu.com
• WPP: wpp.com
• Publicis: publicisgroupe.com
• ByteDance: bytedance.com
• Nestlé: nestle.com
• Panasonic: panasonic.com
• Philips: philips.com
• ESPN: espn.com
• CNN: cnn.com
• Salesforce: salesforce.com
• Tai Lopez: tailopez.com @tailopez
• Sam Oh: @AhrefsCom
