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Think Catchphrases Are Dead? Eat My Shorts.

Decoder Ring

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The Power of Catchphrases

In the 1960s Batman's sidekick Robin varied his catchphrase every time he said it. Rowan and Martin's laugh in varied who said it. Laughing was the number one show in America from 1968 to 1970. It popularized the phrase socket to me, used by cast members and guest stars including Sammy Davis Jr., Milton Burl and then presidential candidate Richard Nixon.

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