Creative Agency Account Manager Podcast cover image

How to escape the daily grind of agency ownership, with Karl Sakas

Creative Agency Account Manager Podcast

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Navigating Agency Pricing and Owner Involvement

This chapter explores the various pricing models employed by independent agencies, with a focus on how these models influence labor utilization and client management. It discusses the complexities of agency ownership, including the balance between account management and client budgets, while introducing strategies for reducing daily operational involvement. Additionally, the chapter presents tools for agency owners to plan for the future and enhance efficiency, guiding them toward a more strategic and less hands-on approach.

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