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The Obstacles to My Success (on Behind the Brand with Bryan Elliot) Pt. 1 - March '22 | Ep 492
The Game w/ Alex Hormozi
How to Scale a Fitness Business?
I sold two thirds of the equity in my business for basically nothing. And at that point, I was already making 20,000 a month take home. They said that it wasn't valuable. And in some ways, they were right. And then from there, I stayed in that partnership. We actually got along really well, but just business strategy wise, I wanted to be a premium price leader. He wanted to be the low cost leader. And so we ended up just meeting the middle, which was a very mediocre business. So I started I wanted to start my own facility with kind of like my own credo. That was the fifth gym, which was body force late forest.
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