The Importance of Top Line Revenue in Wholesale Companies

Top line revenue has been. Probably the ultimate driver and sort of brand FOMO to some extent, like a almost like a Momentum. And so it is kind of neat to hear you talk about switching over from the pharmacy over to snacks. It's not really where we belong. We made the decision that we were going to sort of gracefully back out. And hopefully go back to that retailer and another set later on. You know, I've said this before, like the digitally native companies, when, you know, the cost of acquisition was so low,. Got a little bit easier almost to get over that five, six million dollar top line threshold.