4min chapter

Acquired cover image

The NFL

Acquired

CHAPTER

Is This Good for America?

The $4.65 million per year deal would grow 2,500 X over the next 62 years. In 1962, they get a bid for the rights. The bidding is a sealed auction. They get a bid that comes in from a guy named Ed Sable who liked to make home movies of his son's high school football games. He wins the auction and Roselle goes to Vissnip and Ed pitches Pete on doing something completely revolutionary for the 1962 championship. And the movie he makes totally revolutionizes sports video content.

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