Introduction

Bal Geisler: Jess, thank you for joining us on the e-commerce marketing school today. What I would love to get your insights and expertise on is that post purchase experience. And then and since you are such a retention expert, how do we get people coming back, the win back experience? Both for customers who maybe have like our low intent but are willing to purchase again and then also win backs in terms of like customers who have lapsed for some time.Jess: Most brands make the most mistake is that they don't really focus on getting the customer to actually have that amazing first purchase experience.