The Carbon Fingerprint: A Review

The rum category, it's all very masculine and a bit traditional. There isn't any white rum alternative to Bacardi or Grey Goose. I want my whole ethos and things to be a high level of premium stuff. So now I'm a co-founder of a rum company. And it's been sick. It's been awesome. Like the feedback that we're getting, we're going to sort of all these luxury hotels around London,. But bringing a bit more character and a bit more development in that rum.