
Why does every celebrity have a hair care brand? | Shameless Promo Ep. 2
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Celebrities and the Curly Hair Market
This chapter examines the marketing strategies of celebrity hair care lines, particularly those founded by Black women, focusing on unique branding approaches and authenticity in advertising. It highlights the emotional significance of hair for these celebrities and explores the relationship between their personal experiences and product development. Additionally, the chapter discusses the emergence of new brands and the financial motivations behind these celebrity ventures amidst a crowded marketplace.
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