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4min chapter
Copywriting Experts Panel
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Targeting and Research in Email Marketing and Finance
This chapter explores the significance of targeting and demographics in email marketing, emphasizing the use of DMA zones for sending targeted emails to specific regions. It discusses the limitations of national advertising and emphasizes the value of conducting audience research and subject research in finance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode