3min chapter

The Optimal Path cover image

Creating a playbook for continuous research with Josh Morales | Miro

The Optimal Path

CHAPTER

The Playbook of Research in an Organization

Research might seem a very peripheral role, but it's actually central to many of the tasks that needs to be done in any organization. Any organization that don't understand their users and engage with them to do so, cannot. It's better than nothing to have these people talking to users rather than relying only on what a group of researchers can do for them.

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