5min chapter

Thoroughly Considered cover image

93: The Last Detail with Stephan Ango

Thoroughly Considered

CHAPTER

What's the Difference Between the Chemex and the Melita?

The Chemex and the Melita were both introduced in 2004. The timing was important because coffee really went through a big change around that time. I think people credit Starbucks and some of the other kind of like big coffee chains in the 90s for at least in the US market making a big shift to getting American consumers to think about coffee in a different way. And so to have this device that popped up around the same time seems like there was a relationship between those two things that they kind of synergistically grew in popularity together. It does feel it feels like that was a really long time ago but it really wasn't like 2004.

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