2min chapter

Tropical MBA: Entrepreneurship & Founder Lifestyle cover image

#775 A Business Idea That Might Actually Work

Tropical MBA: Entrepreneurship & Founder Lifestyle

CHAPTER

Balancing Brick-and-Mortar with E-Commerce Strategies

This chapter delves into the integration of physical retail and online strategies for an emerging apparel brand. It highlights the significance of authentic storytelling and personal engagement in fostering customer loyalty, along with the benefits of utilizing e-commerce platforms like Shopify.

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