How to Pull Off a Real-Life Mockumentary
The Town with Matthew Belloni
00:00
HBO's Max Originals
HBO people wanted this. They like that HBO is going to be a featured part of and branded tile on Max. It was often hard to distinguish them from the HBO content because, you know, it was all kind of mushed together on one service that was branded HBO Max. Now I think it'll be a little easier to say, okay, this is a Max original and it's going to live separately and it's not going to be HBO. So it telegraphs to the consumer a little bit more easily. But maybe they'll get a bunch of people that see the value there and say, now HBO Max wasn't for me, but Max is for me.
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