By the end of this, right, we were covering the entire United States. It's just in my head right now that the CEO and founders, their actual title is Repeater in Chief. I worked with some leaders who never wanted to. They're like, no, this is like, it's gonna be boring for people. Most people are never listening as much as you think that they are. We wish that they would, but you have to say it like 12 different ways in writing and out loud and all of a sudden stuff. These are great lessons. Okay, what else? What else do you care?"
Zoelle Egner is best known for her time at Airtable (currently valued at $11 billion), where she was the 11th employee and built and led the initial marketing and customer success teams. Currently she’s the Head of Marketing and Growth at Block Party, a company that designs consumer tools for online safety and anti-harassment. In today’s episode, we explore the marketing strategies that helped Airtable punch above its weight and build an established brand. We also dig into how Airtable was able to find its first super-users, how customer success played a key role in getting early traction, and the do’s and don’ts for marketing investments. Zoelle also shares her experience working for VaccinateCA (which ended up playing a massive role in helping get people vaccinated during the pandemic) and several tips for obtaining valuable customer feedback.