What You Need Legally To Protect Your Personal Brand with Heather Pearce Campbell
The Influential Personal Brand Podcast
00:00
The Importance of Understanding the Legal Rules of the Road
Imagine building an entire brand around something and then to get a cease and desist So just like everyone just let that like sink in for a moment And that gives me a little bit of heartburn. People just fly into that space with no seat belts. They are entirely responsible for understanding All of the legal rules that apply to their particular business. That's really painful whether it's being shut down because they violated a marketing rule or the FTC finds them and hunts them down. Or they have to file bankruptcy because they didn't have the right disclaimers in place.
Transcript
Play full episode
