4min chapter

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538. A Radically Simple Way to Boost a Neighborhood

Freakonomics Radio

CHAPTER

Discover's Chatham Center Is a Great Business Decision

Discover opened a call center in the Chatham neighborhood of Chicago. CEO Roger Hochschild says it's not just right, but great business decision. Recruiting efforts are focused on getting more black men to apply for jobs. Customer service reps say they can now work closer to home and spend time with their families.

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