The Importance of Value Exchange

When you're selling a good or a service, you must sell it for more than what it's worth to you. To me as the buyer, I'd rather have the apple than have the dollar. There is something very weird in Germany when it comes to personal training. You pay around 70 and 80 euros for a personal training session into a Pilates studio. When you go to a fitness club or any other sort of gym they don't offer personal training. So if that goes well, so people will either buy validator, you know, people will click through and say, okay, I'm ready to buy it. And then try again and keep tweaking until you get people going.