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Advice Line: How To Build A Scalable Referral Marketing System (Eric LaNier)

Advisor Marketing Made Simple

CHAPTER

Understanding Scalable Referral Marketing and Client Demographics

This chapter explores the strategy of developing a self-sustaining marketing system for generating leads, particularly targeting clients aged 25 to 40. The discussion emphasizes the shift from basic financial knowledge to the need for personalized advice in estate and insurance planning as clients' financial situations become more complex.

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