3min chapter

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Behavioural Economics – The Very Short Introductions Podcast – Episode 60

The Very Short Introductions Podcast

CHAPTER

Introduction

Michelle Badley is a behavioural economist based at the University of Technology Sydney. The topic builds on standard economics in that everyone makes a decision almost as if they're mathematical calculating machines. What behavioural economics does is bring together economics within sites from psychology, sociology and behavioural sciences to take on a different understanding of how people choose and decide.

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