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258. Unlocking Attribution with TikTok and AppsFlyer

Deconstructor of Fun

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Understanding TikTok Demographics and Evolving Measurement Strategies

This chapter explores TikTok's surprising demographic trends, particularly its engagement with users aged 30 to 45. It also addresses the complexities of advertising measurement strategies, underscoring the impact of privacy laws and the necessity for companies to refine their attribution methods.

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