Pro Politics with Zac McCrary cover image

Patrick McHugh, Co-Founder of Gambit Strategies & Former E.D. of Priorities USA

Pro Politics with Zac McCrary

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Digital Strategy Evolution in Political Campaigns

This chapter examines the transformative impact of digital advertising strategies on political campaigns, especially following the 2016 election. It discusses the challenges faced by the Democratic Party in adapting to new digital landscapes and highlights the founding of Gambit Strategies for focused digital mobilization. The conversation emphasizes the importance of cohesive communication across traditional and digital platforms to effectively engage voters in a rapidly changing media environment.

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