Amazon Part 2: The Obsessive Secrecy Around Alexa
Foundering
Amazon's Obsessive Secrecy
Alexa was fast te speeti the fact that i, i was just amazed, like, how to help dis come back wiin wedint like two seconds. This intense drive for secrecy comes straight from jeff bazos. He wants to tightly control the messaging around amazon's new products. The idea is that complete secrecy pays off with a surprising, almost magical reveal once the product ison.
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