12min chapter

Burnt Toast by Virginia Sole-Smith cover image

We Need a Fat American Girl Doll

Burnt Toast by Virginia Sole-Smith

CHAPTER

Inclusive Marketing Strategies and Body Image Books

This chapter delves into how companies like Mattel and Old Navy approach inclusivity in their products for marketing purposes, often falling short in consistent implementation. It also analyzes a body image book and other related books, critiquing their approaches to discussing body size and health. The impact of societal pressures on young girls' body image and the contrasting content in teen magazines are also explored, with a focus on American Girl magazine's authentic and inclusive values.

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