The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

THE SECRET TO SELLING TOP DOWN IN B2B ENTERPRISE SALES AND SELLING

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Quality in Health Plans

I think value is a critical one. Everybody wants to focus on price, but value is the real key. And I think the other thing is when you look at a health system or a health plan, quality, things like that really matter. Doctors may feel like they're powerless. They're not. Their network matters. So it's about trying to get people to think about things a little bit different. It would take me too much time to change the setting right now. so I'll let it go.

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