
100 - How To Launch a Celebrity DTC Brand with Ari Murray
The Marketing Millennials
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How to Set Up a Successful Launch?
The first thing we do is present, typically, an audit of whatever has already been designed and deved. And then it's really about bringing in the right partners to think through what's going to happen on c r m so emal and s m s agencies can get involved. It's a lotted like tack meats launch planning, meats partner planning. Ye and i've seen that stress first hand. So let's just take one step back and say we're launching just detise only, no retail push. What are your steps to setting that up?
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