Renegade Marketers Unite cover image

337: Adapting B2B Digital in a Downturn

Renegade Marketers Unite

00:00

How to Overcome a Downturn With Digital Transformation

Drew Nizer: Watch the tactics that you put in market carefully and give them a chance to either succeed or fail. McKinsey did a study of the S&P 500 companies during the 0809 downturn. 30 of them specifically said they were investing in digital transformation, including building out their digital experience. Those companies three years later had a 30% higher on average market capitalization.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app