
337: Adapting B2B Digital in a Downturn
Renegade Marketers Unite
00:00
How to Overcome a Downturn With Digital Transformation
Drew Nizer: Watch the tactics that you put in market carefully and give them a chance to either succeed or fail. McKinsey did a study of the S&P 500 companies during the 0809 downturn. 30 of them specifically said they were investing in digital transformation, including building out their digital experience. Those companies three years later had a 30% higher on average market capitalization.
Transcript
Play full episode