John Grant '...from Margaret Mead to Spiral Tribe to Greener Marketing'
The New Abnormal
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Leavis and the Inter Web
Leavis was in the middle of a golden run of award winning advertising, and was losing billions as people just decided that deasl was cool, and it din't. There were no more ways to write a 30 to 60 second ad with a nice pun in it, a that would shift anything. In that pioneering time, we sort of shifted the strategy process. We created a process which was kind of a melange of, let's just throw it all in all talk at once, check suffered. The crater department had almost as many nationalities as people. One of the crater teams was a nigerian drummond base t j. And his art director, partther clara
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