Complexity is the enemy of success and one of the biggest mistakes a business owner who’s trying to scale makes.
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I Can't Believe They Said That:
“You only need one journey to craft.” -BP
“Some of y’all need to stop going to masterminds.” -KP
Business is a game of multiplication not addition.” -BP
“You only need complexity when it’s necessary to grow.” -BP
“The math is the path. The path is the math.” -BP
“All the best businesses are boring.” -KP
Key Moments:
Identifying your hero product. (13:56)
Realizing your customer is on a hero’s journey. (15:48)
Choosing integration over innovation. (20:53)
The contribution margin concept. (26:16)
We think we are adding one thing but it’s really times twelve. (27:41)
The minimum effective dose. (38:41)
The Mistakes:
Offering too many product offerings to our customers leaving them confused and overwhelmed. (02:34)
Knowing how to navigate idea land. (17:27)
Complexity mistakes on the content creation front. (34:25)
Falling victim to the shinny object syndrome. (50:39)
