21min chapter

The Revenue Leadership Podcast with Kyle Norton cover image

Confessions from a First-Time CRO with Catie Ivey of Walnut

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Building Effective Enablement in Startups

This chapter emphasizes the crucial role of enablement in early-stage organizations, addressing the initial challenges of structuring teams and framing processes. The speakers reflect on their experiences in aligning customer feedback with product development and optimizing sales frameworks to enhance team efficiency. Additionally, they discuss hiring strategies for startups, stressing the importance of adaptability and transparency in a competitive market.

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