Building Effective Enablement in Startups

In this episode of the Revenue Leadership Podcast, host Kyle Norton connects with Catie Ivey, the CRO at Walnut, to explore her journey as a first-time CRO. Catie shares her experiences in navigating the challenges of establishing foundational processes in a startup environment, emphasizing the importance of aligning teams and refining customer profiles. The discussion also covers competitive strategies in crowded markets, with Catie highlighting the need for clear positioning and transparency in sales methodologies. Together, they explore the qualities that distinguish great CROs and leaders, focusing on the ability to identify and nurture team members' strengths.

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