Understanding Your B2B Customer Needs -- Ike Singh Kehal // Social27
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Product Led Referrals
The way I think about this is when somebody is already in market and by the time companies like us get to know of them, they're pretty much 50, 60% down in their buying cycle. So you have to keep on sowing seeds throughout the process. Events is a great example of a way that you can nurture someone inviting them to an event,. You could repurpose that and share it with them. What are some of the other ways that you think about delivering a positive experience through a nurture campaign?
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